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Paper Topic:

Valassis

br www .valassis .com Products

Valassis offers a wide range of marketing products , many of which are delivered directly to the doors of potential consumers . With RedPlum Direct Mail Sampling , for example , companies are able to deliver samples of their products to customers in a targeted market . The design of this sampling program allows for specific households to be targeted guaranteeing the maximization of results and ensuring that this method is cost-effective . Recipients are able to test the new or promoted product firsthand , and the personalized message feature included in the

packaging relates them to the company and product itself . Additionally results from this type of marketing can be analyzed after the samples are delivered , in to verify its effectiveness

Similar to sending out samples , is RedPlum 's Newspouch . This may be used for anything from encouraging consumers to try basic samples , to generating a researched-based trial run of a new product . Encasing the consumer 's news , the polybag engages them via colored advertisements printed on the exterior . A heat-sealed pouch is to the bag as a sort of bonus ' for the consumer , and contains a sample of the actual product

Alternatively , www .redplum .com is an e-marketing product that gives companies the option of offering coupons and promoting themselves directly online . Printable coupons are available for a wide variety of products , including restaurant deals , and beauty products . With a growing number of viewers , specifically women , redplum .com has become a tool that heightens product and brand awareness amongst...

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