VFC - Business Environment and Strategy.

NAME

PROFESSORS NAME

SUBJECT

DATE : 19 November 2007

Vanity Fair Corporation - Business Environment and Strategy

The purpose of this is study a company doing business internationally

In this , the writer is going to provide an analysis of Vanity Fair Corporation . An American company doing substantial business worldwide , this company is in the apparel and clothing industry . It is currently a leader in the industry with focus on products dealing with jeanswear , intimate apparel , daypacks and workwear . It 's leading brands is much recognizable not only in the United

States but also overseas These brands include Wrangler , Lee , The North Face , Kipling , Nautica Jansport , Lee Sport and Eastpak just to name a few (VF Corporation ) It is currently listed in the New York Stock Exchange under the stock code VFC

This will analyze the business plan of Vanity Fair Corporation and compare it to its competitors . It will focus on two main areas : The Company 's Business Environment and the Company 's Business Strategy

For the Business Environment , analysis will be subdivided into the political environment and the economic environment surrounding the company . The political environment focuses on the legal issues intellectual property rights issues and trade barriers that impact the firm 's operations and products . It will also focus on the cultural and ethical issues in the environment that impact the firm 's strategy . The economic environment focuses on the macroeconomic variables such as the prevailing interest rates , foreign exchange rates and its impact on the firms business strategy

For the Business Strategy , analysis will be subdivided into five parts First , the overall business strategy of the company will be identified Second , the human resource management policy would be identified and related to the business strategy . Third , the firms Marketing Mix will be presented . To do this , the will identify the product , price place and promotion of the company (Bangs 1998 ) Fourth , the competition will be analyzed and compared with the company . Fifth and last , the writer would be discussing the mode of entry by the company into foreign markets

Business Environment

Political Environment

firm 's operations or product ? It will also identify the cultural and ethical issues which may impact the firm 's strategy

In identifying the political environment of the company , it is helpful to remember that the company is operating daily in the international arena . It has plants in China and the United States . It sells its products principally in Asia , Europe , North America and South America Finally , it employs thousands of employees around these areas

The writer would first discuss the legal , ethical and cultural issues . In its pursuit to expand and establish a global presence , the company has recognized that different legal and cultural environments exist within the places it operates . Because of the companies expansion operations made to create and establish factories in China and other Asian Nations , key legal , cultural and ethical issues have surrounded these expansions

The following are the key issues on the expansion efforts of...