Utilitarianism and Deontology

Running head : ETHICS

Utilitarianism and Deontology

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Celebrity endorsements are not expected to take any hit mainly as a result of the Tiger scandal . Each and every celebrity is linked to a certain level of quality and that is the way the general public as well as the corporate organizations perceive him /her . People from diverse backgrounds tend to associate with a certain celebrity , an aspect that makes the corporate organizations want to go for the most suitable mass appeal . However , these celebrity

endorsements are not life long . They are given for a particular period of time when the celebrity is at his /her best and then fades out . This is the main reason as to why corporate organizations keep on altering their endorsements as needed (Joardar , 2010

The scandals associated with Tiger Woods resulted in his disgrace as well as financial loss of over 25 million in endorsement deals . The companies that withdrew their sponsorship deals on Tiger Woods should reinstate him and renew their contract . Even though Tiger may have been implicated in a variety of scandals , he accepted the fact and underwent rehabilitation which he claims drastically changed his life . The other reason as to why these companies should reinstate Tiger is because they are concentrating too much on the personal life of an individual , Tiger Woods , rather than on his capability on the field as well as a brand name . Tiger has the right to privacy . The only thing he did wrong...