“Using an organization of your choice (Swire Pacific) assess what impact the global economic environment has had on its financial and human resources”

Swire Pacific : The Impact of the Global Economic Environment on its Financial and Human Resources

Table of Contents

Particulars Page

1 . Introduction 3

2 . Company and Industry Overview

Growth and Consolidation 4

3 . Global Initiatives , Business Strategy and Alliances 7

4 . Current Position and Financial Analysis for 3 years 10

5 . The SARS scare , its effect on Tourism , Travel , Hospitality , and on Swire Pacific 19

6 . Human Relations Management in a Global Organization 21 7 . Conclusion and Recommendations 23

8 . Appendix

26

9 . References 32

10 . Bibliography 33

1 . Introduction

Swire Pacific is a company listed on the Hong Kong Stock Exchange . It is part of the Swire Group which has its beginnings in a modest Liverpool import-export company started in the early years of the 19th century (Company History , P1 ) John Swire started the business in 1816 in Liverpool , England . Butterfield and Swire opened its ' offices in Hong Kong in 1870 and the company grew steadily over the next century into today 's multi business , globally active corporation

The company entered diverse businesses and over the years acquired interests in sugar refining , dockyards , paints , air maintenance , air engineering , soft drink bottling , airways , air catering , oil exploration and property development . Most of these businesses grew with time and became profitable while a few like Taikoo Sugar and Taikoo Dockyards closed and were re-invented . Milestones came and went as each fledgling business grew organically , through acquisitions , partnerships and new initiatives . This essay attempts to analyze the growth and success of Swire Pacific in the present and historical context , particularly with regard to its financial performance , its ' location in Hong Kong , the impact of the hospitality and tourism boom on its fortunes , and the changes and threats it has faced in the global and immediate environment

2 . Company and Industry Overview , Growth and Consolidation

Any dissertation on Swire Pacific will be incomplete without a time tracing of its growth from a trading shop in Liverpool to one of the larger business houses of Hong Kong

Its ' entry into the airline business came immediately after the war with a 46 acquisition in Cathay Pacific in 1948 . The group 's business in this area saw tremendous success with Cathay Pacific going on to becoming one of the world 's largest intercontinental carriers . The Company entered the jet age in 1961 and inducted the Boeing 707 in 1973 Flights to London started in 1980 and the company was floated on the Hong Kong Stock exchange in1986 . On the way , it absorbed rival Hong Kong Airways and picked up a chunk of Dragon Air , a 75 stake in the all freight carrier Air Hong Kong and a 10 stake in Air China . It started daily freighter services to Shanghai in 2005 . It also entered allied businesses like air catering , formed Securair with Hong Kong security and bought up Vogue Laundry in stages . It has won numerous awards and is the launch customer for Boeing 's new . B747-400 Special Freighter (converted )from passenger aircraft (Company History , Page...