Using examples, critically evaluate the argument that the media promote gender sterotypes

Running Head : MEDIA PROMOTE GENDER STEROTYPES

Media Promote Gender Stereotypes (Your Name (Your School

Introduction

Since the evolution of the mass media , it has become a powerful tool for shaping the society 's perception of itself . The media influences what we eat , how we clothe , how we relate , and many other aspects of our life In the 21st century , the media has become the most powerful tool that is shaping our life . This means that we become what the media portrays As our cultural ties breakdown , the world is embracing the new

media culture and individuals are struggling to maintain the unique identity that is portrayed in the media . Due to the influence of the media coupled with our different culture backgrounds , there is a social cultural conflict where the media culture becomes dominant . However there are radical , gendered and class based stereotypes in the media which are damaging to the idea of the unique self . These stereotypes are broadly perpetuated in the media and their persistence is not questioned at all . The prevalence and the power of gender stereotyping especially female has however been questioned in many fronts but there is still no solution in sight . Everyday , mass media advertising reaches millions of people in the world and as a result what the media portray is decoded by millions of people . Research has found out that gender stereotyping in the media tends to create the accepted gender standards and in return millions of people in the world also struggle...