Use of women body in adverisiments: as a source of desire,rivalry and power

br Marilyn Monroe in the 1950s

The display of zero-size models with slender frames and nicely tuned body parts has led to an increased dissatisfaction of body image among the women . The dissatisfaction is measured by difference between a person 's body image , which is a person 's perception of his /her body and the ideal body type displayed in the form of models in advertisements . Although , this dissatisfaction has always existed amongst the women , it has grown rapidly since last 25 years . This is because the media has increased its standard

of what is a normal body size . For most of the women this ideal body size portrayed by the media is the gateway to happiness . It is through these advertisements in the media that women have established in their minds that they need to achieve that ideal body size , shape and weight in to find a good spouse , a great career , and be acceptable to family , friends and public The models with perfectly shaped bodies are depicted as glamorous , rich and powerful in the advertisements and therefore a perfect body is seen as the passport to happiness . However , women do not know that only 5 of all the women have the potential and body-type to achieve the ideals displayed by the models in the advertisements

Conclusion

Today , the objectification of women has reached great heights almost every other advertisement is using this concept to promote a product What needs to be realized is this behavior has not only degraded the status of women but has also hurt the moral values of the global society . It has also given false hopes to millions of people and has distorted the image or reality for many . And the consequences are also very apparent in the form of the kind of treatment women...