The Use of Social Networking to Increase Recruitment for a Non-Profit Organization

The Use of Social Networking to Increase Recruitment for a Non-Profit Organization

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INTRODUCTION

A social network is a societal structure that comprises of people or organizations that are linked by either one or several interdependencies for example ideas , financial exchange , friendship , visions , sexual relationships , dislike , conflict , trade or kinship . Analysis of social networking involves the study of the social relationships that exist in terms of the ties and the nodes in the network . The ties are the relationships

between the main characters in the social network while the nodes are the individual characters within the network . Social network analysis uses an open approach without the assumption that groups are the only components of a society and analyses social systems that are less-linked like the links that exist in websites . Social network analysis focuses on the effects of the structure of ties on the individuals and their relationships instead of treating the organizations , persons or states as discreet components of the analysis Social network analysis aims at assessing the effects of the composition and structure of the ties on the norms unlike analyses that assume behavior is determined by the socialization into norms . The shape of a social network is what determines the usefulness of the network to its users . Small networks that are often tighter are less useful to their users than networks that have a lot of external ties to individuals outside the network (Linton , 2006 . Social networking is the combination of...