Usability Testing

Running Head : Usability Testing

Usability Testing Introduction

Usability testing is used to measure how well a software application is allowing its users to use the application easily and efficiently to complete the purposed tasks . The usability of website can be said as the effectiveness of sharing information via the internet and the ease of interaction of the website with an end user . For a website to be said as tested for usability , it has to satisfy the following characteristics like ease of navigation , ease of learning , accessibility , effectiveness and user satisfaction

p Need of usability testing

The website used for the business purpose needs to prove its usability to be interacted by many users at a single instance and hence undergoes usability testing . Usability testing is conducted keeping the benefits of site administrators and site visitors in consideration . The core aim of the usability of a website is to have recurring and long staying website visitor and hence to have potential ROI of the business through website . In case of an online business website , the site has to offer easy access to transactional information through the website . If the user is unable to find what they are looking for , the sales process may damage on the website . If customer finds the ease of accessibility on the website about what they are looking for , he or she may prefer to transact through the same website instead of finding alternatives

The ease of navigation and ease of use avoids user training understandability and email support training to the user . The good usability of a website develops a strong brand loyalty and brand image in the public . The negative experience of the user in the usability of website promotes negative image and negative word of mouth that may hamper the business of the organization . However usability is concerned with the design of the website in most of the instances and depends on the aspects like how the design is accessible and useful for the quick browsing of the user

So website usability is a significant activity that needs to be concentrated and usability testing checks for such impact before the release of website . A good usability reduces training and support costs for the website maintenance team and helps to gain individual efficiency within a short time . In to achieve above benefits , the website has to keep on usability testing to identify the usability strengths and weaknesses of particular website . The current focuses on the website of gargen .com to analyze the usability of that website

A website usability testing improves the effectiveness of a website by identifying and documenting the specific usability problem of website Also website usability may result very costly to the organization than the normal software usability . The end user can use or keep silent when the software is has less usability than in the case of a website . A website user is les likely to return to a website once he finds the website has less usability

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