United Rentals Inc-Rental Industry

United Rentals Inc-Rental Industry

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TOC \o "1-2 " \h \z \u HYPERLINK \l "_Toc9 " TABLE OF CONTENTS . PAGEREF _Toc9 \h i

HYPERLINK \l "_Toc0 " 1 .0 INTRODUCTION PAGEREF _Toc0 \h 1

HYPERLINK \l "_Toc1 " 1 .1 Overview of United Rentals Inc PAGEREF _Toc1 \h 1

HYPERLINK \l "_Toc2 " 2 .0 UNITED RENTALS INC REFLECTING ON 2008 PAGEREF _Toc2 \h 1

HYPERLINK \l "_Toc3 " 2 .1 Successes PAGEREF _Toc3 \h 1

HYPERLINK \l "_Toc4 " 2 .2 Failures

PAGEREF _Toc4 \h 2

HYPERLINK \l "_Toc5 " 3 .0 GOALS TO RECOVERY . PAGEREF _Toc5 \h 3

HYPERLINK \l "_Toc6 " 3 .1Key points of the plan PAGEREF _Toc6 \h 3

HYPERLINK \l "_Toc7 " 3 .2 SG A (Selling , General Administrative expenses ) PAGEREF _Toc7 \h 4

HYPERLINK \l "_Toc8 " 3 .3 Rates PAGEREF _Toc8 \h 5 HYPERLINK \l "_Toc9 " 3 .4 Industrial rental market PAGEREF _Toc9 \h 5

HYPERLINK \l "_Toc0 " 3 .5 Customer service . PAGEREF _Toc0 \h 6

HYPERLINK \l "_Toc1 " 4 .0 COMPANY 'S FINANCIAL STRUCTURE PAGEREF _Toc1 \h 7

HYPERLINK \l "_Toc2 " 4 .1 Cash flow . PAGEREF _Toc2 \h 7

HYPERLINK \l "_Toc3 " 4 .2 Liquidity PAGEREF _Toc3 \h 8

HYPERLINK \l "_Toc4 " 4 .3 Financial flexibility PAGEREF _Toc4 \h 8

HYPERLINK \l "_Toc5 " CONCLUSION PAGEREF _Toc5 \h 8 HYPERLINK \l "_Toc6 " TABLES . PAGEREF _Toc6 \h 10

HYPERLINK \l "_Toc7 " BIBLIOGRAPHY . PAGEREF _Toc7 \h 13 1 .0 INTRODUCTION

1 .1 Overview of United Rentals Inc

United Rentals Inc is the largest equipment rental company...