Unit 2 question 1

Running Head : Market Opportunity Analysis

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Market opportunity analysis refers to the realistic and careful assessment into the market conditions , the opportunities and trends . Its usually occurs at different levels of business strategic processes . It is used to study the levels of feasibility that are within the market that can provide success in case of market entry . It is applied when launching new services or products , re-branding as well as strategizing for exploring new market opportunities . This process is a compound of seven

steps which are presumed essential in making a feasible study (Robert , et al , 2006 . These are

Assessment of the business opportunities : This is the evaluation of the feasibility of the various opportunities that are held in the market . It helps the entrepreneur to make the most viable option (Robert , et al 2006

Strategic planning and management : This involves the evaluation and assessment of the most valuable business strategies that could help to provide competitive advantages to the others competitors

Analysis of market demand : This involves evaluating the levels of market demand conditions that would be able to describe the market characteristics of demand and supply . It evaluates which best option would yield the highest demand

Competitive analysis : This involves evaluating the existing level of competition in the market for the different lines business activities This important in providing the output for the demand and supply factors (Robert , et al , 2006

Financial analysis : This is the detailed analysis of the financial requirements and derivatives that are in the market . It helps the investor to evaluate the required financial requirements

Profitability Analysis : It involves evaluating the probable levels of profits that the business would gain considering the existing market conditions

Internal analysis : It seeks to evaluate the internal strength and capacities that an entrepreneur has as advantages in choosing to enter a certain business

Reference

Robert , S , et al (2006 ) Market Opportunity Analysis : Text and Cases London , Haworth Press

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