Unit 4 group project

Abstract

Nintendo 's Wii video game console is the fifth video console after its predecessor the Nintendo GameCube that is launched by the video game company . The Wii is considered the the most versatile of video game consoles that the Nintendo empire has released . Nintendo claims that Wii 's demographic reach transcends those of Sony 's Playstation 3 and Microsoft 's Xbox 360 . The Nintendo Wii is the latest major player in the video game console rivalry that is deemed the 7th generation of video game console systems . This aims to discuss

the marketing objectives of the Nintendo Wii , as well as analyze its marketing communications used to launch and promote the product

Product Overview

The Nintendo Wii is the the video game mogul 's latest foray in the video game console wars that has been dominated by Sony 's Playstation console in recent years . The Wii , which sells for 250 , was released last year in November . The Nintendo Wii has a system , which will support a plethora of Wii Channels . Wii Channels offer a bevy of functions including news channels , shopping sites , and weather updates , which are ready for downloading . Nintendo Wii 's thrust is the rooted from the conviction that the future of gaming is to bring back the very notion of gaming to the masses . The Wii is considered user-friendly due to the fact that its gives players the freedom to move without the nuisance of carrying a controller with a handful of pesky buttons . Wii features a hand-held wireless controller that players can wield from just anywhere The controller resembles a television 's remote control without the unnecessary buttons . Nintendo 's premier designer , Shigeru Miyamoto , has cited that Nintendo intends to make their latest video game console intuitive ' for video game enthusiasts , as well as neophytes in the gaming experience . With this in mind , industry pundits are speculating that the Nintendo Wii is target market is not limited to video game enthusiasts alone , but for adults especially the one who are most of the time spend their day at home . A notion that suggests that the Wii is not a mere video game console geriatrics will be playing Wii Sudoku or browse Wii Channels to keep them occupied at home . Nintendo expects profit margins will increase eventually as soon as the Wii will hit stores (Bizreport , 2006

Product Analysis of Nintendo Wii

Advantages : The controller design and interfaces features user-friendly motion sensitive options . Wii has Wi-Fi capabilities as well , which features online gameplay and internet services . The console has a striking resemblamce to GameCube games and controllers that brings a nostalgic appeal . Furthermore , built-in SD slot for storage and photo viewing . Lastly , in the tradition of Super Mario Bros , Wii Sports game is considered to be the cheapest game available yet most patronized among Wii games

Disadvantages : Since the Wii controller is considered the most versatile of controllers in video game land , the Wii controller needs batteries that drains it eventually . Furthermore , longtime gamers will...