Unit 5

Running head : ETHICS AND SOCIAL RESPONSIBILITIES IN MARKETING

ETHICS AND SOCIAL RESPONSIBILITIES IN MARKETING

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ETHICS AND SOCIAL RESPONSIBILITIES IN FAST FOOD INDUSTRIES

Abstract

Obesity is the most talked-about health problem in the United States today the issue could have some weighty implications on the food industry . The ultimate blame ought to really lie on feeding habits and lack of exercise but as Dr Segal put it , blame is on the fast food especially on `Burgers , which forms the widest part of fast

food consumption today having fats galore , sodium , and enough cholesterol to scare a cardiologist . This discusses the impact and importance of ethics and social responsibilities of marketing in fast food industries .Introduction

Ethics encompasses moral principles and values that control actions and decisions of an individual or a group . Increased pressure for achieving larger profits , to match the demand leads to decline in social and ethical responsibilities . Social responsibility has taken the frontline today like any other audit and has been made mandatory for profitability . The socially responsible companies cares for the customers , employees , suppliers and society at large because the quality of life is their major concern

It is factual that majority of the firms are not aware of their ethics and social responsibility especially food producers . Fast foods like Carls as indicated by Dr Segal will go ahead to advertise and give their products good names while they are quite aware of the danger of the content in them . Marketing departments of many firms will even turn around any negative implications into an advertisement to publicize themselves . Carl 's Jr . tested their uber-Burger and realized it was a shameful splurge and a bit too weird , even to them but went ahead to give it good publicity calling it the ultimate picnic burger

Americans already know what they are eating and enjoyed it so attack on them only worsen the situation by fueling the fast food industries . It is recognized that whatever fast foods unleash on the world , will mostly be fattening , delicious , and easily becomes famous , even when under attack by food critiques , diet pundits and warriors fighting for the wellbeing of the user

Ethical Implications

In accordance with Kotler in 2004 , American 's love their food , know where to get it , and are quite aware of its contents so they do not need talking heads or critics to tell them otherwise . All the information is before them but the results are always shocking . It should be the role of the food producers and businesses to seriously address their socially responsibility over America 's problems such as obesity . They can use value-added services like nutrition education , which could ultimately win shoppers ' loyalty . Other suggested ways include creating diet- or health-related displays that are easier to find . Displays on health-related information can be posted on producers Web sites or by placing nutritional information on the food packaging . Advertising and marketing strategies ought to be changed to include product innovations which address...