Unit 5 Project

Marketing Ethics and Social Responsibility

Title : unethical dimensions of promoting credit cards : Providing Incomplete Information which is misleading

Abstract : Ethics and Social responsibility are a serious business issue and an immediate concern for society 's welfare . Many corporations have designed their code of ethics and their social responsibility concerns to help the marketing managers and other stakeholders make effective decisions . This article will highlight on the unethical ways which are practiced to market and sell the credit cards

Introduction : What actually bugs a user or a consumer is the way

promotional activities are conducted by the marketers where in promises are not kept in cases of free items , more quantity at the same price contests , coupons , price discounts are also not adhered to . The problem arises when it is time to execute these promises and face the ethical issues where by the bundling of the free items takes place at the time of purchase of the product or the service . In this article Credit cards will be targeted upon to study the ways the promotional activities are conducted to attract and new customers and to make the existing customers buy more and more products

of product or service : The best way according to the marketers to sell off the credit cards is exercised when contests and coupons are introduced into the marketing system which in major instances provides misleading information . Credit cards are the most commonly marketed and sold entities where in Mass Marketing technique has been adopted without actually customizing the product based on the needs of the consumers

Ethical Implications : In the example of credit cards , the most common unethical sales promotions which have been encountered are `Become a credit card holder and fly to Singapore . These are the prominent promotional schemes which are seen in the headlines during the season of shopping . Although the prior intention is to attract the attention of the ignorant customers by these short and sweet entertainment messages that they end up getting fooled at face value at the time of executing the last option - prize . These riders to attractive prizes are not been disclosed unless been probed or asked for fine prints . How this actually works up is the members of the credit cards does not by chance gets qualified as a customer to enjoy the prize but there are certain clauses and terms and conditions embedded where in the cards would have to be redeemed for a certain amount for a specific period of time and then only be eligible for getting entitled for the draw that will be held at a later time which would then be awarded a winner

Another such version is that for new card holders , there will be a waiver in the fees charged as an annual membership fee for the first year . The information that is hidden he is that only when the card gets issued , the membership fee bill comes along and the fee is linked to the aspect of spending a fixed...