Unit 4 Review Assignment

Chapter 13

2 . What are the steps in the design process for a print ad

Firstly , the designer is required to conduct a thorough research about the product itself and its unique selling proposition . He will then decide the selling style of the product , be it hard or soft sell . The type of appeal will also be chosen for the body copy from a selection of emotional to logical appeals . The main components in print ads are headline , visual , body copy , slogan /taglines , action call (address phone no , etc , if required ) and

the logo of the brand . The designer employing a divergent thought process as opposed to convergent , will need to the creative thought process steps , namely , orientation preparation , analysis , incubation , synthesis and evaluation . The designer having gathered all the components of the print ad must pay close attention to the principles of design which are balance , harmony emphasis , rhythm , contrast , repetition , etc . He must execute and save his designed ad using appropriate software and format for user-friendly viewing by the client

4 . From any chapter in the book , select an ad that contains a visual What is the visual 's purpose ? How would you improve the visual if you were the art director

Brand Name : IFB Home Appliances

Original Visual : Lady dressed in an elegant evening gown , with a stylish hand bag wearing rubber gloves , having scrubs and plates in hand . The visual 's purpose is to promote elegance associated with their appliances

Revised Visual : A smiling housewife , watching...