Unique demographic factors

Running Head : Unique demographic factors , Coca Cola

Name

University

Course

Coca cola is the world leading soft drink producing company . It has a wide market all over the world and also has a wide motivated staff

In the world full of competition , counterfeits and a population with different tastes , beliefs and economies , an organization has to keep abreast with the changes and developments so as to remain competitive The workforce has to be dynamic and diverse . They have to develop sustain and manage unique demographic factors in the planning and

br decision making . Some of the unique demographic factors developed by Coca Cola Company are The Coca Cola Business Strategy and The Coca Cola Advertising Campaign among others (Rahim , 2001

The Coca Cola Business Strategy is an aggressive move so as to maintain its market lead . Its advancements in bottling technology have improved efficiency and product quality . The bottling companies are owned , managed and operated by independent individuals with the mother company only selling syrup concentrates to them . This makes the locals to feel they own the company and thus support it . The workforce is also local thus understanding the operating environment and the market . Coca cola has also been involved in international expansion to broaden its market by opening other franchise in foreign countries . The Coca Cola Company understands that it is operating on a global and cultural diversity and its relationship with its employees and customers is paramount . Thus its management has been tailored to embrace good working relationship...