Unexamination of cross cultural competences in the hospitality industry.

CHAPTER 2 : LITERATURE REVIEW

2 .0 . Introduction

Gone are the days of the adages like "behave like a Roman when you are in Rome " and instead it is now just the opposite : the modern hosts are expected to tune with the cultures of the guests . With increasing state of globalization , the hospitality sector is now brimming with huge possibilities and the prime tool to realize them is cultural competency However , there is more than it meets the eye in that little phrase , and thus this study goes on to explore the elements

associated with the issue of cultural competency with seven clear sections like below

Global situation of hospitality sector

UK situation of Hospitality sector

Researchers ' views on cross-cultural competency

Common methods of training

Training Models

Views of the HRM about it

Intrinsic facets of cultural competency

2 .1 . Global Scene of Hospitality and Travel Sector

While the hospitality sector of UK is now bubbling with possibilities the question of getting equipped to effectively handle such promising future is getting bigger than ever . Since this sector has a multicultural market segment , it needs culturally competent personnel to its various wings . The globalization process and the digital revolution have already raised increased interaction between continents and thus the hospitality sector of UK has enough reasons to be optimistic as UK with its innumerable heritage sites , natural beauties , cuisines and cultures is already a top drawer for the tourists . All it needs now is to have a culturally competent workforce to exploit...