Undeserved Countries

Underserved Countries

Using the marketing techniques in the local commerce may not be appropriate for some segments of the international market . In this case it would be necessary to first know the overall opportunities and challenges which may be found among countries or regions where a particular company may want to invest in

Considering the implementation of plans to invest in underserved countries , the region to be analyzed is the Asian general market Apparently , Asia is on the verge of development as an offshoot of the Asian Miracle in the early

1990 's . Although it suffered from a financial crisis in 1997 , it has already recuperated itself to attract even more investors outside the region . The main opportunities which can be found in Asia are inline with how the Western investors prefer in a developing market . In fact , the looming US recession lead investors to consider South East Asia as a possible haven for investment following the growth of China and India (Crispin , 2007 . Another good investment factor in Asia is the fact that the region 's economies offer very low labor rates (Gumbell , 2004 , a plus for companies which intends to increase its manpower for direct selling and distributorship

Although Asia provides some of the greatest investment opportunities , the region is also exposed to defined challenges . For one , most Asian economies heavily depend on the western economic performance such as the United States and European Union . If there will be a slight undervalued performance from these regions , direct stock market hits can be felt in Asian markets . Although it is not that huge of an impact , there is always a tendency to slow down especially when it comes to unstable economic commodities such as oil prices and imports (International Herald Tribune , 2005

In addition to possible risks in economic dependencies , some Asian countries are also vulnerable to peace and concerns which badly affect investor confidence . In a larger perspective however , Asia remains as one of the top performing regions when it comes to foreign investments

Getting to know the specific pro of a country can help in deciding about an investment plan . This analysis can open up more decisive factors to enable a company to consider doing business with a specific economy or not

References

Crispin , S . 2007 . SE Asia offers haven from US turmoil . Asia Times Online . Retrieved February 26 , 2008 from http /www .atimes .com /atimes /Asian_Economy /IL22Dk01 .html

Gumbell ,

. 2004 . Outsourcing Chasing Cheap Labor to the East . Time Inc Retrieved February 26 , 2008 from http /www .time .com /time /magazine /article /0 ,9171 ,7777 ,00 .htm l

International Herald Tribune . 2005 . East Asia Growth Rate Expected to Slow . IHT . Retrieved February 26 , 2008 from http /www .iht .com /articles /2005 /08 /09 /business /adb .php . Underserved Countries PAGE 3...