Understanding the Loyalty of the brand coca-cola

It has been revealed that the ventrolateral prefrontal cortex , an area of the brain , which literally lights up when the consumer is making a decision based on brand awareness and loyalty . Research also delved into a concept known as neuromarketing wherein neuroscientists are employed to actually study and explore consumers ' reactions in an environment which allows scientists to see the changes in the brain which affect the buying process . Researchers have more to say about brand loyalty , which is directly linked to the way messages are sent to the brain while

conducting tests (Gould , 1994 , 243

Research has shown that consumers who participated in blind taste tests demonstrated a lower level of acceptance to the Coca Cola brand when compared to those who were told the name of the drink when tasting This shows a clear emotional preference by consumers . Studies also reviewed the cultural messages that are sent to the brain . These help in identifying the downturn in personal preference . The challenge has been to differentiate between the power of brain science and commercials , which the advertisers promote . Hence , marketers need to understand the link of the human brain and the advances in brain science when making effective commercials (Blakeslee , 2004 , F13

Research Methodology

The goal of research is to better analyze the problems facing research and practically streamline the strategic issues of brand loyalty for Coca Cola . It is necessary to understand the target market segment , the limitations , the methods adopted , and collection of measures of data that were undertaken in the course of the study . The limitations will be structured to study the brand loyalty across the United States and Indian markets to gain a clear comparison of the reasoning that affect brand loyalty . Coca Cola will need to address the issues of demand in to study...