US ATOMOBILE INDUSTRY

Author

Professor

Subject

Date

U .S . Automobile Industry

Introduction

It is apparent that the United States automobile industry is not as quite progressive as before . Every person who recognizes it - from President-elect Barack Obama , to the citizens around the country , to the chief executive officers of Chrysler , Ford and General Motors - holds a diverse solution for the troubled industry . However , the reality is that there is no single solution when it comes to the country 's troubled automobile industry . Unless the automobile companies strategically restructure their marketing

concept and keep up with the industries changing pace , the automobile industry 's downfall will be almost guaranteed

Overview

Immediately throughout the post-period of World War II , the auto industry of the United States was observed both as a pillar and a recipient of American growth in addition to the country 's economic accomplishment . The Big Three ' manufacturers of the postwar era Chrysler , Ford and General Motors , alongside the smaller domestic producers , Kaiser , Studebaker-Packard and American Motors , built a variety of vehicles that met the requirement of every consumer . Among foreign manufacturers , only Volkswagen and a small number of sports and luxury cars had small windows in the marketplace of United States Throughout the period , not less than one million Americans are working in manufacturing motor vehicles , parts and equipments . But the industry has changed considerably from the time when Chrysler , Ford and General Motors produced the irrepressible majority of light trucks and cars sold in the United States , and directly employed in...