UNIT 1 Fundamentals of Marketing

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MKT 255

Fundamentals of Marketing

Unit 1 Individual Project

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Abstract

McDonald 's Business Model has been a source of inspiration to a number of fast food restaurants all over the world it has single handedly transformed people 's perception of a family restaurant . This seeks to explore how McDonald 's has achieved such a massive brand loyalty throughout the world . The begins by introducing the fundamental aspects of McDonald 's strategy for promotion of brand loyalty . The consecutive sections discuss issues

such as complaint handling and grievance management , the also provides suggestive actions which are intended to further improve the company 's brand loyalty

Mc Donald 's Strategy for Promoting Brand Loyalty

Introduction

Since its inception in 1973 McDonald 's has been on a massive expansion spree , after achieving domestic expansion McDonalds has been steadily attaining a foothold in the international market and presently it even has restaurant 's in countries which are culturally distinct such as China and India . For McDonald 's the first step towards achieving brand loyalty is to achieve brand recognition which has been achieved through innovative promotional strategies . Understanding customer needs is vital for attaining customer satisfaction so McDonald 's invests in extensive research in a potential market before opening up a restaurant the company 's business mantra Think global act local ' has helped the company to gain immense popularity among consumers (Mujtaba . 2007

Catering to Customers Needs

Food Habits are a part of country...