Tropical Travel

Tropical Travel 1

A Balanced Scorecard on Marketing Strategies for a Travel Agency

A Balanced Scorecard on Marketing Strategies

for a Travel Agency that Specializes on Tropical Travel

Client 's name

Client 's Academic Institution

Instructor 's Name

Client 's subject Tropical Travel 2

The best premise in a marketing plan for a travel agency is to offer as many options as possible available to customers , and necessarily deliver all that an option offers . This then will the strategic focus of this s ' objective which is : to identify

tropical destinations for customers based on the occasions /celebrations for their vacation , may it be a simple R R (rest and relaxation ) trip or for a more formal reason such as a family trip or a honeymoon

Classifying the tropical destinations based on the reason for the trip will help the customers make more specific choices that will best fit whatever needs or preferences they may have for their trip . For example certain destinations are more compatible to couples while other destinations cater more to families and groups than honeymooning couples . Still other customers might look for more variety and diversity to the sights and vacations spot features on top of the beach and water activities (i .e . scuba-diving and snorkeling

The next step would be to identify measures for creating these categories (i .e . special occasions . First measure is to conduct a survey , both virtual (to be disseminated over the net ) and actual (to be disseminated to actual target customers . This...