Trend analysis assignment

Business Trend Analysis

Apple I-pod Video

Business Trend Analysis

Apple Ipod Video : Market trends

TO : The Board of Directors , Apple I-pod Division

FROM : XYZ , Analytical Consultant

DATE : Feb 2 , 2009

SUBJECT : Insight into market demographics and consumer behavior for Apple iPod video

An in-depth market analysis of our highest selling products , the Apple iPod video , reveals a slackening pace of growth in the sales of these devices in the last one year . The year 2008 reported a sales growth of only 3 percent over the previous year figures

. An Internet report observes Surprisingly , Apple 's most recognizable product , the iPod saw only modest gains this year , with 22 ,727 ,000 units sold , only three percent over last year ' Iowe , 2009 . The sale of ipods in 2007 had registered a growth rate of nearly 50 percent over the sales figures of the year 2006

The Apple iPod has been earmarked as the device of the century and it has gained immense popularity in the past few years among the tech savvy consumer segment . The sleek look and features offered by the device is one of its strongest selling points and the Apple brand name makes it an even more attractive purchase option . However , the downward plunge in the sales growth figures in the past few months is a major cause of concern for the company

Apple iPod sales graph (Source : mylearninghub .com , 2009

The above graph provides a glimpse into the plunging sales figures of iPods in the past few months...