Traditional vs Online shopping

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Traditional versus Online Shopping

Through the innovations of technology , human activities changed Technology has indeed influenced the daily lives of men . Impossible things were made possible . Complicated and tiresome jobs were made easy through technological gadgets and internet . Convenience and efficiency are indeed the end purpose of these technological innovations

One aspect of life that is significantly influenced by internet is shopping or purchasing . In shopping people can now choose between traditional and online shopping . Traditional shopping is the usual way people buy

their items which is in supermarket or stores , while online shopping is done through internet . Meanwhile , traditional shopping is also referred as brick-and-mortar store (Olsen , 228 ) Both serves a purpose of catering the needs of buyers and at the same time profit from the transaction . In addition , both kinds of shopping offers advantage and disadvantage to the buyers

There are some similarities of the brick-and-mortal and online stores As to availability , buyers can buy at any time of the day and night . Due to competition some stores open and serves 24 /7 , even during holidays Shopping online can also be done at any time by simply browsing through the website

However , they differ in many ways . As to physical location , a space store or warehouse is very important for traditional shopping , while online store do not need such space (Olsen , 235 . For the buyer 's convenience , online shopping offers more than traditional shopping . In traditional shopping , the buyer need to go to supermarkets or stores while in online shopping , the buyer just need to go to the URL or marketing site of the seller . Moreover , as to availability , some stores are open only within opening hours , while online shopping is available at anytime and anywhere (Olsen , 235 . Besides online shopping do not require transportation to the advantage of the customer

In traditional shopping , the buyer can see , hold , try , and test the items while online shopping only offers the buyer to see and read the of the product (Olsen , 235 . The products will directly be presented to brick-and-mortar store while it is done indirectly in online shopping . In addition to online shopping , customers are able to easily browse the types of the products , compare the features and prize to others , and check its availability (Grewal , 5 . Thus , searching is made easier , convenient , and effective . Moreover , time and effort of the customer is saved in online shopping

As to product information , the buyer needs the service of a staff to answer his queries . However , in online shopping , any additional information or inquiries is available on page or by hypertext links (Olsen , 235 . Payment method also differs . In traditional shopping payment is done manually and can the products are paid in cash , check credit card or store card (Olsen , 235 . In online shopping , the transaction is done automatically and is paid through a credit card (Olsen , 235

In delivering the product , the buyer in traditional shopping usually gets the product at the time he...