Traditional Mrketing is F& B Marketing

Name University Course Tutor Date Traditional Marketing The Good , Bad and Ugly of Traditional Marketing The Good Some of the concepts of traditional marketing such as objective setting , market segmentation and strategic position can be applied to good marketing decision making Traditional marketing may still work for some products and services that have long established their presence in the marketplace The bad The trial and error until the right method is found approach that characterizes traditional advertising is very unpleasant The fact that Traditional marketing methods are not changing in spite of

evolution of consumer to brand dialogue is also not pleasant Traditional marketing may not be able to fully utilize the new concepts in advertising to capture more consumers The Ugly The issue talking of strategies and changes without implementing them and focusing on consumer 's real needs by traditional marketing is very ugly Broad statements such as quality , innovation and service product have become so common to consumers that they have lost their relevance and meaning Traditional marketing only involves about the focus on the Company and it is product based . It does not actually dive into the real pulse and needs of the consumers It is outside of the traditional marketing concept to find other ways of advertising . This means it does not tap new mediums to market products and services Traditional Marketing is F B Marketing Traditional Marketing can be defined as Features-and-Benefits form of marketing . But what exactly does F B Marketing have that translates...