Traditional Marketing

Name University Course Tutor Date Traditional Marketing The Good , Bad and Ugly of Traditional Marketing The Good Some of the concepts of traditional marketing such as objective setting , market segmentation and strategic position can be applied to good marketing decision making The bad The trial and error until the right method is found approach that characterizes traditional advertising is very unpleasant The fact that Traditional marketing methods are not changing in spite of evolution of consumer to brand dialogue is also not pleasant The Ugly The issue talking of strategies and

changes without implementing them and focusing on consumer 's real needs by traditional marketing is very ugly Broad statements such as quality , innovation and service product have become so common to consumers that they have lost their relevance and meaning Conclusion Traditional marketing has been left behind with time in spite of it having some good associated with it and its sophistication . Marketers need to identify consumer 's true needs that keep changing with time and make changes in their marketing methodologies that will satisfy these needs References

Philip Kotler , Ned Roberto , Nancy Lee . 2002 . Social Marketing : Improving the Quality of Life . New York :NY , Sage

Bruce David et al ,2007 .Marketing in the 21st century .Westport : Connecticut , Greenwood Publishing Group

Kamran Kashani et al , 2005 .Beyond Traditional Marketing : Innovations in Marketing Practice .Hoboken :NJ , Wiley...