Toys R Us

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Toys R Us

Retail strategy of Toys R Us

In the past ten years , Toys R Us has experienced thorough competition from other retail players in the market such as Target and Wal-Mart This has caused the entire company and Toys R Us as one of its division to lose its share of the market and experience a tremendous decrease in sales . Toys R Us has had to come up with strategies that will enable it to increase the frequency of visits to

its stores by customers which has dwindled with the increased competition especially from Wal-Mart which is commanding 25 percent of the market (Retailbyme para 2 . The division unlike its rivals who see customers return after every week has a return cycle of least six months . In an effort to address these issues , Toys R us has therefore come up with retail marketing strategies that are both targeting and are characterized by marketing mix . This implies that the strategies the division has come up with focus on its products , the price , the place they are to be sold and promotion of the products (Kotler Lane 4

One of the retail strategies that the division has come up with is to place all Toys R Us stores next to the stores of its Babies R Us other chain which has been experiencing rapid growth and experiences more customer visits . This move is aimed at increasing the stores ' traffic as it is perceived that as...