Toys R Us E-bussiness

Accounting Information Systems

The traditional business of retailers has now been a trend to have an online presence as well . This new move in business strategy is called the `bricks and clicks ' - having both offline and online presence to serve wide range of customers . Employing such strategy in business requires careful planning but is advantageous to businesses that already have a logistics and supply network available on their offline business This way it is easier to establish you online presence

Toys R US is one of the successful business firms who

applied this strategy - having their products retailed online with e-commerce system Since they already have existing products and services offered , it is ideal to put it online . An advantage of this practice includes having a core competency which will be more extensive reach customers . With the existing product supply , there is no need to establish networks of dealers to setup an online storefront . More so , with the existing distribution channel and existing customer base , a feasible business can resume to trade online with less setup time . All is needed to be done is to do the online storefront . Obviously , having such type of business will less cost for investment for both labors and capital itself

Although this would be a good move for the company , the risk of having fraud incidents fro customers is a reality . Online scam and fraud using fictitious persona and using stolen credit cards for purchase requires a cautious system . This practice allows the company to have some sort of security measures implemented from the time a customer use the shopping cart . Dot .com industry is becoming more of a requirement for businesses to boost exposure to customers whether be it online or offline . The fact still remains that in any kind of business there is always a gain and loss during its operation

References

Spector , R (2002 . Anytime , Anywhere : How the Best Bricks-and-Clicks Businesses

Deliver Seamless Service To Their Customers . USA : Persus Books Group

Brighty , M (2003 ) Winning E-Brand Strategies : Developing Your Online Business

Profitability . USA : Spiro Press

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