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Paper Topic:

Toyota Motor-Japan

The mission theme of Toyota Motors Japan is Innovation into the Future - A Passion to Create a Better Society . Launched and announced in 2004 this mission theme is the main influence for all of the programs of Toyota Motors Japan . It basically follows four (4 ) basic guidelines which the company follows in to achieve its goals in being able to create a more prosperous society . These four (4 ) basic principles are as follows

Be a driving force in global regeneration by implementing the most advanced environmental technologies

Create automobiles and a

motorized society in which people can live safely , securely and comfortably

Promote the advantages of cars throughout the world and attract more Toyota fans

Be a truly global company that is trusted and respected by all people around the world

These goals are the overriding objectives of Toyota Motors Japan and figure prominently in the formulation and implementation of its corporate strategies and plans . Toyota Motors adheres to the principle of Monozukuri , which emphasizes the manufacturing of value-added products and technological innovation . The company believes that while Japanese cars have been associated with low costs and quality it can change all of this by offering better quality for relatively the same price . It also emphasizes the shifting trend into more environmentally friendly vehicles in line with the Tokyo Protocol

These implementing guidelines for the mission statement of Toyota Motors Japan , which help them maintain their focus on their goals , are the following

1 . Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world

2 . Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities

3 . Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities

4 . Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide

5 . Foster a corporate culture that enhances individual creativity and teamwork value , while honoring mutual trust and respect between labor and management

6 . Pursue growth in harmony with the global community through innovative management

7 . Work with business partners in research and creation to achieve stable , long-term growth and mutual benefits , while keeping ourselves open to new partnerships


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