Tour/Charter Bus business proposal

Outline of a Business Proposal

TOUR /CHARTER BUS SERVICE

MACON , GEORGIA

INTRODUCTION

As the heart of Georgia , Macon is verily at the historical core of Southern U .S .A . It is a heartwarming small city with very friendly people . Since its ' founding in 1823 , Macon is renowned for the wealth of its cultural heritage . There are opportunities to discover its inert culture , its placid social fabric , its educational efficiency . What highlights the grandeur of Macon , Georgia is its 275 ,000 Yoshino cherry trees that made it the Cherry Blossom Capital

of the World

BACKGROUND AND PURPOSE OF PROPOSAL

Foreign and domestic tourism of Macon , Georgia is healthy and yet holds more promise . There are many activities and festivities that tourists can undertake in Macon . There are tour walks festivals and fairs museums and monuments and historical landmarks . There are very rich and interesting art shows galleries theatre . Macon likewise boasts of convention facilities

Because of such inviting tourism offering , logistical support to the potentials of the city has a room for another tour /charter bus service to transport tourists and tour groups . It is envisioned that it is the highlight of tourism services that transport facilities be sufficient efficient and effective . Thus , this business prospect is meant to be congruent with the Macon 's impeccability in sustaining its tourism features and other potentials

PROPOSAL AND PLAN

I - General Operation Strategy -

The Tour /Charter Bus Service will be a private operation that will initially be supported by

3 bus units - each unit will be a 20-seater capacity , fully furnished as a tour service unit : i .e , video equipment for purposes of preliminary showcases of tour and city summaries microphone and sound system

The office /tour service center of the Tour /Charter Bus will be housed in downtown Macon , in an approximately 35 square meters office

The garage and maintenance facility of the buses will be within proximity of the main office

II - Overall Management Strategy -

To create variable and flexible and /or optional tour /itinerary schedules that tourists /tour groups can choose from

Each itinerary option or tour option will cover either a full day (6 hours ) or half day (4 hours ) sight coverage

III - General Marketing Strategy

To liaise with the Macon Convention /Visitors Bureau

To publish print ads in major spreads all over the United States

To create and disseminate of flyers and brochures for information

SCHEDULE AND OTHER LOGISTICS

Activity Details Timetable

Pre-Operation Licensing and Approvals March 1 - 10 , 2008

Lease Contracts March 1 - 5 , 2008

Recruitment of personnel March 15 - 25 , 2008

Establishing finance , budget

and cash flow forecasts March 15 - 25 , 2008

Initial /Dry-Run Operation Designing tour itineraries and schedules From March 25 , 2008 , onwards

Marketing /Promotion From March 25 , 2008 , onwards

Networking with hotels and local tour operators From March 25 , 2008 onwards

Formal Operation Commencement of bookings April 1 , 2008 Reference

HYPERLINK "http /www .cityofmacon .net /index .htm http /www .cityofmacon .net /index .htm ...