Tom's of Maine Case Study

Tom 's of Maine Case Study

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Summary of the case

Tom of Maine was a natural health care company whose main value is to provide insight into how small firm can grow while staying true to its foundation principles in the midst of competition . Its products were environmentally friendly . The company development saw through production of new products such as phosphate-free detergent , personal care products such as shampoo and deodorant . At some point , the company had to withdrawal some of the products which

deemed harmful to consumers e .g Chappell who was one of the founder of this company , had to withdrawal deodorant product amounting 400 , 000 which was 30 firm 's projected product profit . The company also compensated it customers and apologized for the same . Tom ( the company co owner with Chappell ) pursued a course in divinity which helped him to understand how he had to run the business and how to state the business objectives as well as social responsibility the company had . Through this course , Tom understood that the company had to respect the employees through high pay , and meaningful work , as well as ensuring high quality products . The company could set apart some of its pretax profits for charity work . The company also encouraged its employees to be involved in volunteer programs that helped the needy in the community . The company also offered subsidized day care . It also helped its employees earn high school equivalency degrees and other skills for the...