Toll Brothers Inc

TOLL BROTHERS INC . SOCIAL RESPONSIBILITY

Sims (2002 ,

. 315 ) defined that `social responsibility is an obligation that organizations have to society . It means going beyond legal responsibilities and profit making . Social responsibility tries to align organizational long-term goals with what is good for society . Toll Brothers , Inc , in this context , recognizes the impact of its business actions on others and is able to predict how those actions would threaten or further its existence . Social responsibility , therefore obligates Toll Brothers managers to make decisions that nurture , protect and promote the welfare and

well-being of stakeholders and society as a whole . Organizations may exercise social responsibility toward their stakeholders and toward the natural environment . Some organizations acknowledge their responsibilities in both areas and strive diligently to meet each of them while others emphasize only one area of social responsibility . And a few acknowledge no social responsibility at all

Being in the homebuilding industry , Toll Brothers , Inc . works closely with various external partners to ensure that the environment within the confines of the organization is at the optimum level conducive to high performance and harmonious working relationships . Each business unit develops its own corporate social responsibility strategy based around the corporate value of trust . Organizational stakeholders are those people and organizations that are directly affected by the practices of an organization and that have a stake in its performance . Most companies that strive to be responsible to their stakeholders concentrate first and foremost on three main groups : customers , employees , and investors

Organizations that are responsible to their customers strive to treat them fairly and honestly . Toll Brothers has established excellent reputations to charge fair prices , to honor product warranties , to meet delivery commitments , and to stand behind the quality of the homes they build . Toll Brothers works with all of their key stakeholders - not just employees and customers , but also the local governments and communities in the countries where they operate - to protect their unique interest . Organizations that are socially responsible in their dealings with employees treat their workers fairly , make them a part of the team , and respect their dignity and basic human needs . Toll Brothers has policy which is to ensure equal opportunity in recruitment , career development , promotion , training and reward for all employees , including those with disabilities

To maintain a socially responsible stance toward investors , managers of the firm follow proper accounting procedures , provide appropriate information to shareholders about the financial performance of the firm and manage the organization to protect shareholder rights and investment . Moreover , they are accurate and candid in their assessment of future growth and profitability and avoid even the appearance of improprieties involving such sensitive areas as insider trading , stock price manipulation , and the withholding of financial data . The second critical area of social responsibility relates to the natural environment . The firm itself has become more socially responsible in their dumping of waste materials and general treatment of the environment . Still , much remains to be done . Toll Brothers needs to develop economically feasible ways to avoid contributing to acid rain and global warning to avoid depleting the ozone layer and to develop alternative methods of handling sewage , hazardous wastes , and ordinary garbage

How Much Is Enough

Some critics of social responsibility believe that companies that are too focused on doing things to improve people 's lives or solve society 's problems often get derailed from their top priority of maximizing shareholder returns . Asongu (2007 ) asserted that today , not only do social responsibility and profitability mix , but contributing to the world can lead companies to become more profitable . Therefore , companies that engage key stakeholders gain valuable feedback about the company its operations , and how it is perceived . It can therefore be asserted that exercising corporate responsibility can never be enough

WORKS CITED

Asongu , J (2007 . Strategic Corporate Responsibility in Practice Lawrenceville , Georgia : Greenview Publishing Company

Sims , R (2002 . Managing Organizational Behavior . Westport Connecticut : Quorum Books

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