Paper Topic:
Timberlands Social Responsibility
Timberland - Corporate Social Responsibility How do Timberlands social responsibility efforts and high ethical standards benefit the company Timberland 's CSR (Corporate social responsibility ) efforts benefit the company in a number of ways By involving all stakeholders be it consumers , employees or stock holders , Timberland ensures that it is not business as usual ' but much more towards giving back to the community from which it derives sustenance By contributing to the local community through PIES (Partners in education and service ) and other projects , it ensures that the local community is
made to feel like part of the family
Timberland is undertaking thirteen different projects with the local community and the employee 's involvement sparks what the management calls a revolution ' in social justice
Over the past several years , corporate America has been shaken by a series of scandals involving the top management and the whole image of these companies had taken a severe beating . Timberland , by its CSR efforts has ensured that all its stakeholders have a positive approach towards the company and this helps it in its business efforts
Why is the leader 's personal involvement key
By aligning themselves with the social responsibility efforts Timberland 's management has ensured that
Their personal involvement ensures that the employees are motivated and follow the leader ' in their efforts towards CSR
By letting employees get a paid leave of 40 hours to contribute towards CSR efforts , the leadership of Timberland is sending a strong message to all the stakeholders about its sincerity and commitment towards the community projects
The fact that the leadership was present at the meeting of volunteers to kick off the CSR efforts is a signal that everyone is involved
Timberland is striving to create a brand identity for itself as a caring and ethical company . Towards this , the leadership wants to ensure that it does not fall into the quagmire of profit driven unethical behavior and instead engage themselves with the community at large...
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