Tiger Coming Back

Running head : BUSINESS

Tiger Coming Back

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All celebrities are associated with a specific level of quality , and that is the way corporate organizations as well as the general public view them . People of all racial and ethnic backgrounds tend to associate with celebrities , and this is the main reason as to why corporate organizations want to go for the most appropriate mass appeal Nonetheless , these celebrity endorsements do not last for life . They are usually given for a specific period of time

when the performance of a celebrity is at its peak . Corporate organizations therefore keep on altering their endorsements in order to satisfy the needs of the general public . However , celebrity endorsements are not expected to take a hit after Tiger Woods ' scandal was revealed . Tiger Woods ' scandal culminated in his disgrace as well as monetary loss of over 25 million in endorsement deals . The scandal shocked not only individuals , but also the corporate organizations , to which Tiger acted as an advertisement figure . Many of those organizations dropped Tiger and terminated all the contracts they had with him . Even though Tiger Woods was not a public official who pledged to defend the public trust , from a business point of view , he did have all sorts of responsibilities to the companies as well as to the general public that he clearly did not consider (Joardar 2010

Nevertheless , after the incident , Woods accepted his wrong doings and requested for forgiveness . He also underwent rehabilitation which he...