Theme Park Development

Theme Park Development

Fun Land Kuala Lumpur , Malaysia

MARKETING

The Location

Malaysia is a country rich in cultural fusions from the locales Chinese , and Indians , as well as a hint of many other nationalities who are either visiting the Asian country or decided to stay there for good The mixture of cultures lead to a lot of many traditions and festivals that locales and visitors enjoy . These festivals are enjoyed in all parts of the country - the eleven states located at the peninsula and the two states at the north

of Borneo (About Malaysia , 2007

With a population of 26 million , 57 of which are Malays while the rest are of other races , Malaysia has their own language , the Behasa Melayu or simply called the Malay . However , English and other native dialects are also widelyn spoken . This makes communicating very much easy Tourist information are also available in English , such as center maps and information kiosks in major thouroughfares

Malaysia is predominantly an Islam country , and many of their festivals are connected with the Islam faith . This also speaks of the conservative nature in which the people dress , speak , and relate with others . Yet Malays are quickly adapting to the cultural globalization of its neighboring countries . While many still wear long sarongs and national clothes in the streets , a lot are starting to discover conservative trends . However , Malaysia remains elusive to revealing clothing

Economically speaking , manufacturing and tourism are among the major contributors to the economy of Malaysia . Malaysia is rich in coconut trees and so they are gifted with a rich coconut product industry Miscellaneous products such as souvenirs and specialty wear are also abundantly exported . The tourism industry is also something to smile about . Tourists come from neighboring Asian countries such as the Philippines , Singapore , Thailand , China , and the United States , Europe Australia , and many other nationalities . Most tourists come for leisure but there are also others who come for business (About Malaysia , 2007

Of all parts of Malaysia , Kuala Lumpur could be the most visited . To begin with , it is the heart of Malaysia , the center of the nation where all the activity happens . There lies the Kuala Lumpur 's most visited the Petronas Towers one of the largest shopping centers , the Suria the flea market Petaling Street and many other attractions that make visitors stay in the center for most of their visit . It also allows visitors to access basic amenities such as convenience stores restaurants , fastfood shops , hawker stalls , and major interconnecting transportation means such as buses , trains , and taxis . This tourist-friendly and convenient capital is fit for Fun Land . Because of the convenience and high traffic of tourists in the area , it is concluded that this is the best place for family-oriented Fun Land theme park

The Competition

Fun Land is not the first of its kind in Malaysia , even in Kuala Lumpur . Northeast of Kuala Lumpur is Genting Highlands Theme Park , which is popular for its indoor and outdoor activities for the whole...