Tesla Motors

Global Marketing : Tesla Motors

This is based on an existing company which currently has a well-established market in the home country , but no current international business . In this case , the company selected is Tesla Motors , and the background of the company is detailed in the first section of this . The then aims to identify potential foreign business opportunities for Tesla Motors , and how both new and existing products from the company may be introduced to the international markets identified as suitable , through local investment

1 . Company Background

Tesla Motors are

a company based in Silicon Valley , California , who design and manufacture electric cars . The company 's mission is to provide high-performance electric cars to the consumer , with vehicles which do not sacrifice design , comfort and driveability for the more environmentally-friendly fuel propulsion method which they use . The flagship vehicle for the company is therefore their Tesla Roadster , a sports car which is designed to run 200 miles on a single electrical power charge , offering all the features which would be expected of a petrol-driven sports vehicle (Tesla Motors , 2009

The company had some issues in early 2009 , with the credit-crisis and recession creating problems for the company with raising capital for development of new models . The U .S . Government awarded a significant portion of the cash stimulus package to the company however , as well as offering tax credits on the Tesla cars to the consumer . All this has further aided development and allowed Tesla to build a...