Tesco Multi channel e-business strategy

SWOT Analysis of Tesco 's Multi channel e-business strategy

Strengths

Strong brand image as Tesco is considered as one of the largest retailers in the country

Tesco has been able to form strategic alliances with different stronger firms in to exploit their core competencies . I .e . it partnered with SITE Intelligence to provide online business intelligence

More efficient and cost effective supply chain as its I .T infrastructure is based on more advanced features which allow it to store data in one place for efficient matching and control ( HYPERLINK "http /www

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It has one of the largest multi-channel e-businesses in the world offering diversified services such as food non-food products , Tesco mobiles , Tesco Personal Finance etc

Weaknesses

Most of the I .T . infrastructure facilities are not directly owned by Tesco

Its multi-channel e-business transactions however , do not allow to switch to a relatively different channel i .e . online ing may not allow in-store collection of s (Saarien , Tinnild , Tseng , 2005

Only Clubcard holders are entitled to avail range of facilities through its multi channel e-business platform

Opportunities

Tesco can apply integrated multi channel e-business strategy rather than focusing on offline and online dominated strategies . This will allow it to support channel switching for its customers ( Lankenau , Klein Wehmeyer , 2004

Multiple channel e-business can also provide Tesco an opportunity to sell out into new markets provided it improves upon its supply chain management

Tesco 's multi-channel e-Businesses are more or less standalone...