Territory and interior: United States after 1945

Territory and Interior : United States after 1945

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It was the United States ' ambition to aid all the countries that were affected by the war it was the Marshall Plan that stabilized the European economy following the Second World War . Part of this economic restoration plan was to stock up on consumer goods that include motorways , automobiles , housing , and commodities . The Roosevelt and Truman administrations understood that economic consumption was essential to a stable economy so they encourage people to purchase houses and fill them with American good . Postwar

United States was characterized by abundance , consumerism , and prosperity

The sudden demand for consumer products and housing drove the contractors and developers to mass produce houses that were laid out at equal distances from each other and offered to buyers in a limited series of variations of layout and color , just like commodities (Cohen , 2003 ,p . 181 . There was also a change in consumer behavior in the late 1940s . The owners of department stores began to realize that the consuming public was beginning to vacate the poor urban centre and settle in the suburban areas so there was a need to distribute their consumer goods in the suburbs . Thus , the first shopping centers and malls were born in the suburbs of United States . Large malls were the best places to sell goods because it was the most convenient way to gain instant profit

Victor Gruen , a Viennese architect , was one of the first builders of shopping centers in the United...