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Paper Topic:

Television Industry

Future of the Television Industry

For years , television has been the main media . Almost every household in the country and the rest of the world owns a television . Bob Garfield , however , predicts that the advent of modern technology (read the Internet ) will kill the television industry , pretty much the same as how video or MTV killed the radio . Fact or fiction

While it may be true that many television industry players are facing losses , this may not be solely blamed to the rise of the internet . There are many other factors in

which the television , and other industries are loosing money . Sure there is the possibility of less advertisers as an effect of less viewers (according to Garfield ) but there is also the effects of the economy . There are many other factors , and despite them and their dim effects on the television industry it is still not safe to say that the tube business is dying

For one , both the television and the internet are great fads . They came to be popular because they inform and entertain in a way that changes the lives of its users . They sustain themselves through reinvention Television and the internet have the ability to change themselves according to how the users want them to be , giving them staying power

It is also not safe to admit that ad support is pulling out on television . Advertisers are investing more on online marketing now than they do before , but they are still continuing to use television advertising as well . As marketers , they are supposed to exploit new avenues in advertising , but not all of them are avoiding television advertising altogether because they know that there are still many people who watch television . After a day in the office in front of the computer , people will just need to relax and sit on the couch and watch TV . They will not go to the web watching other people 's videos of themselves on YouTube . There is also the fact that not everybody has computers , and that there are more people who have access to television than the internet

Garfield also states that television advertisements are interruptive . In return , careful analysis should also be given to web advertisements - pop-up ads and spam most especially - as they may also be intrusive

It may be said that Garfield is commenting on the television doomsday prematurely maybe as premature as fifty or a hundred years or so . The television industry has its qualities that is all its own , and so has the internet . People find both media amusing , and people can 't watch all of their favorite soap operas or comedy shows online (at least not yet at their designated airing schedules

Garfield has presented a thoroughly documented , with lots of credible resources saying that the television industry is in the decline , and balanced them with sources saying otherwise . However Garfield is not speaking on global terms . He dealt with national television industries , whereas every other country outside of America...

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