Teenage Magazines

Introduction

Teen magazines are those magazines created for teen readers . In the United Kingdom , this category of magazines began in the nineteen sixties . The first of its kind was called Fleet way 's . The magazine aimed at meeting the needs of adolescents and the youth . Thereafter , a number of magazines began entering the market with some focusing on specific market segments . However , much has changed over the past few decades in the UK market sector . The essay seeks to analyse the social economic and regulatory issues surrounding the teenage magazine within

the United Kingdom and possible threats and opportunities (Market research .com , 2007

Boundaries and main sectors of the teenage magazine industry

Segmentation in the teenage magazine industry varies from magazine to magazine . It is generally agreed that teenage magazines are tailored towards the female population . However , there are a few magazines for male teenagers as well . The female magazines are usually segmented according to the product offering . Some of them deal with the music industry where they cover issues such as music awards , most lucrative songs or albums , celebrity singers and other music related issues . Other magazines focus on fashion and cosmetics where they inform teenagers about seasonal fashion trends , cosmetic use among other issues . Lastly there are those magazines that offer information on lifestyle issues Here they can talk about the issues that teenagers are likely to be facing . It is common to find certain s in teenage magazines these can be regarded as the overall trends in the industry . The s include

Celebrity interviews

Fashion tips and displays

Samples on cosmetic products

Celebrity gossip

Inserts

Dating tips

All the latter magazines may be placed in three major categories lifestyle teenage magazines , entertainment teenage magazines and comic magazines

As it can be seen from the latter facts , most of the product segments are biased towards the female reader . However , there are still some magazines that can be found in the market that satisfy the male teenager 's interests . It should be noted that most male readers buy magazines that deal with their areas of interest or their hobbies Examples of such magazines include sports magazines , motor vehicle magazines , music magazines and video games . Perhaps one of the reasons why male teenagers have not received a lot of emphasis could be due to the fact that male adults are interested in explicit material since access to this material is not legal for under eighteens , then there is little to offer that group of the population (Market research .com 2007

Overly , teenage magazines are usually sold in a wide range of locations For instance , some may be found in newsstands , others sold at pharmacies , supermarkets or specific stores . However , a new trend has emerged within this industry of selling magazines across the internet Some companies have decided to make two versions of their magazines i .e the online version and the printed version . However , the trend is yet to pick up among traditional players in the industry . Two such companies...