Technology

Overview

Earlier this year , Apple launched its newest innovation called the iPod Touch . Apple 's latest device is considered to overwhelm other gadgets of similar function , as well as augment Apple 's other previous devices such as the iPod line and the MAC book laptop . Apple plans to launch a broad advertising campaign , which will outlast the iPod touch 's predecessor - The iPhone . Both the iPhone and the iPod touch will feature extended memory , which enable users to store a large amount of video and music s . These Apple devices will

have 16GB and 32GB of memory respectively . Experts say that the iPhone and the iPod Touch are the best Wi-FI mobile devices in the market today proof that Apple is one of the global pioneers that spearhead the sporadic progress of technology and business communications nowadays Among the iPod Touch 's noteworthy features is Apple 's trademark revolutionary user interface called Multi-Touch . The Multi-Touch interface allows users to easily navigate and configure their iPod Touch making it user-friendly and portable . The iPod Touch is very versatile . Its applications include Mail , Maps , Stocks , Weather and Notes . It allows users specially company executives to engage in business communications over the Internet . Now , an executive who is spending a vacation in the Bahamas can easily gain remote access of the Internet in to conduct business with clients and the iPod touch makes this possible . Furthermore , students can easily do their school work by easily browsing through the Internet in an instant

The market segmentation for the iPod touch is very broad due to the enhanced functionality it has compared to other PDA 's . Apple has strong sense when it comes to research and development . The company initiated the personal computer revolution in the early 70 's , and eventually launched Macintosh PC 's in the '80 's . Apple leads the computer industry it owes its success to its wide-array of professional applications , OS X operating system , and the iLife technology . With this in mind , Apple is at the forefront of digital media innovations . Apple has collaborated with Nike in to boost its advertising campaign . In mid-2006 , Apple and Nike declared its apparent collaboration to combine music and sports by launching the Nike iPod sports gear (Apple , 2006

Industrial Analysis

Apple 's competitors would strive to make innovations that will outlast Apple newest gadget . Market analysts speculate that Apple is already investing on the research and development plan of the iPod this early This shows how Apple is very adamant to improve their revenues with their newest product . Samsung recently released the P2 , a simpler device with some similar features , and both seem to be in response to the entrance of the iPhone and iPod Touch into the market

Customer Analysis

The initial view of the iPod touch was very optimistic . Techies knew it has almost all the features they had been searching for in a mobile device large capacity , beautiful touch screen , and most importantly an interface that didn 't lag...