Technology and Customer Relationships

PAGE : 1

Technology and Customer Relationship NOV . 29 , 2006

THE USE OF ONFORMATION TECHNOLOGY AT A COMPANY Technology and Customer Relationships 2006

I . Introduction

Information technology has significant role in the integration of whole process in a company 's operations by using several applications from word processing , spreadsheet , and computer-aided design (CAD

From the employee point of view , human resources management solution (HRMS /procurement ) enables the creation of effective human resources and accurate administration control . Human resources in a company can work more optimal and deliver the high performance for

company

For customers /clients , a company can use the Selling Chain Management this Solution enable the company run the marketing activities , sales and customer / client services concurrently deliver an output in the form of exploiting of application of Customer Relationship Management ( CRM

For all suppliers , company can exploit the solution of Supply Chain Management that combines the logistics activities , produce , and directionally distribution . Supported by strong business intelligence and integrated application enterprise , solution of application of Enterprise Resources Planning (ERP , deliver financial report that its result is legible by all company stockholder

Besides Information technology , company will do not want to have to think the process integrate the information in course of production Information integration represents the key from efficiency increase in manufacture process , this effort reachable by develop integrated data communications network that connect the head office in capital city with warehouse in rural area that far from downtown . The data communications network also have to able to reach the factory outside the town , big warehouse at other town and all big , middle and little supplier . This matter also happens in distribution process , Information integration in distribution process will guarantee the improvement effectiveness in product distribution , product availability in market , and production process planning . In this case , a network of data communications have to able to connect the head office with the head office distributor manufacture warehouse , till to middle and big distributor and also retailer in area

Pursuant to article above , we can see the important of technology in a company , but how the impact for marketing relation ? To answer the question , this will describe about role of IT and marketing relationship II . Information Technology Systems

2 .1 The Use of Information Systems Technology to Marketing Relationships

Since finding of computer technology , way of manual enumeration is no longer be used . Computer gives a lot of amenity for its consumer to make an article until run the complicated enumeration process . Nowadays computer technological have much more expand compared to first time it found , start from technology growth applied until kinds of process that it could do

Technologies promise the low expense and speed in its operation , hence is not wrong if company use it as one of way of efficiency . For instance , to calculate the advantage obtained by company in a five past few years . If done in manual without using computer , surely require long times and big expense , cause the workmanship done by more than one...