Technological Innovation

p technological innovation

2008 Technological Innovation

Introduction

In a regular business meeting in a company , it is rarely heard about particular concerns on innovation and how innovation could vitally influence company 's performance . While attending the day-to-day operations , managers often neglected the care of their own skills and mindset in the direction of innovation (Bean and Radford , 2002

Although many companies just stick to development of marketing and sales strategy , innovation has become an integral part of efforts achieving the sustainable development . Realizing the important of innovation theories concerning

how important innovation for a corporation is constantly growing

In addition , scholars believe that there should be a harmonized effort to develop awareness and knowledge among managers of the importance of innovation . Furthermore , people consider that innovation becomes the linchpin of economic growth and becomes the engine that lies behind improvements in every aspect of modern life (Tushman Anderson , 1996

Concerning the innovation issue , this will discuss about innovation initiatives in a multinational company , Microsoft . The chosen of Microsoft as the model is because the company serves software industry in addition to other businesses that demand continual innovation in to position the company as market leader . Prior to the discussion of innovation that the company does , this will elaborate several theories on innovation , role of innovation , product life cycle and the needs for innovation , and sources of innovation

Aims and Objectives

This intends to discuss about theories of innovation that should be taken into account by Microsoft as a multinational company in to keep the company in a safe place of software market

Using the non-participant observation method , collecting data and analyzing qualitative information from journal , books , magazine and other online materials , this is to analyze Microsoft initiatives in encouraging innovation in the company

This also relates the theory of innovation to Microsoft current innovation and inventions in software market

Research Question

Understanding consumer behavior becomes keyword for any companies in to suitably win a fierce competition by delivering products or services that are exactly fit the consumers ' needs that are different from competitors have . The reason of incorporating consumer behavior in technological innovation is to attain a competitive advantage by creating a product (good or service ) that is perceived by customers to be unique and superior in some important ways

The research statements or questions are therefore .as software industry continues bearing new players , How Microsoft as market leader in the industry encourage innovation culture in to keep the company standing out in the competition

Theories of Innovation : Three Aspects of Innovation

Every aspect of the corporation influence innovation , from the smallest member of the company until the largest and most abstract factors . Each factor requires proper comprehension in to produce a working environment where each condition harmonically leads toward the creation of new and productive ideas . The three factors of innovation are unlocking personal creativity , managing innovative managers , and environment for innovation

Unlocking Personal Creativity

The smallest building blocks of...