Target Market

Marketing WiMax in the Philippines WiMax WiMax is a wireless communications protocol similar to WiFi , 3G and Bluetooth Wireless Metropolitan Area Network Architecture Can be imagined as WiFi speeds over cellular distances Can serve as a last mile solution Reason why we are interested in introducing WiMax to the market WiMax as an alternative to DSL Wimax Why the Philippines Creating a conventional wired network is challenging for the Philippines Archipelagic geography Mountainous regions Population is spread over large areas WiMax can help come in and solve

these problems Can easily cross mountains , and seas with low investment needed Cellular infrastructure is already in place Consumer Demographics High literacy rate Fast adoption of consumer technology Communications in the Philippines Low leased line penetration High cellular phone penetration Low internet penetration Large number of migrant workers - 7 .38 million in 2000 Serve as driving force for adoption of IP telephony Consumer Psychographics Personal connectivity is important Importance of inter-personal connections Philippines is a hybrid collectivist-individualist society Family is the unit of individualistic behavior Family is very important in Filipino culture The family serves as an important marketing value Family is used to sell McDonald 's burgers , TV programs and even broadband internet Consumer Behavior Cellphones penetrate all socio-economic classes SMS Pay-as-you-go pricing Computers are gaining ground in cities Filipinos (Philippine Citizens ) have taken to the Internet Communications and social networking is a killer app Segment Pro Targeting Strategy Ultimately , customers would be the telcos Create turnkey solutions which incorporate market behavior Pay-as-you-go pricing Create upgrades to existing cellular infrastructure , not a whole new package Collaboration with VOIP provider to create a broadband overseas telephony service This turnkey solution is what will be sold to the telco Thank You Default Design Marketing WiMax in the Philippines WiMax WiMax is a wireless communications protocol similar to WiFi , 3G and Bluetooth Wireless Metropolitan Area Network Architecture Can be imagined as WiFi speeds over cellular distances Can serve as a last mile solution Reason why we are interested in introducing WiMax to the market WiMax as an alternative to DSL Wimax Why the Philippines Creating a conventional wired network is challenging for the Philippines Archipelagic geography Mountainous regions Population is spread over large areas WiMax can help come in and solve these problems Can easily cross mountains , and seas with low investment needed Cellular infrastructure is already in place Consumer Demographics High literacy rate Fast adoption of consumer technology Communications in the Philippines Low leased line penetration High cellular phone penetration Low internet penetration Large number of migrant workers - 7 .38 million in 2000 Serve as driving force for adoption of IP telephony Consumer Psychographics Personal connectivity is important Importance of inter-personal connections Philippines is a hybrid collectivist-individualist society Family is the unit of individualistic behavior Family is very important in Filipino culture The family serves as an important marketing value Family is used to sell McDonald 's burgers , TV programs and even broadband internet Consumer Behavior Cellphones penetrate all socio-economic classes SMS Pay-as-you-go pricing...