Target Market Plan

Product selection

The business is a partnership between Erin K . Deyell and Joseph A Bradford selling university jackets . They will be branded as Xavier jackets . This is a university student oriented product . Demand for university jackets is very strong among the university students . There is a supply gap at Xavier University in that the jackets that are currently available do not have the necessary look that university students wanted . Therefore , it is a major opportunity for an exercise of creativity that would create a great business opportunity . The plan is to

create the ability to take advantage of this gap in the market . The decision involves what strategies the partnership should follow in generating growth . From the perspective of the market having opportunities that could provide a foundation for the partnership to grow on , the business is certainly well positioned . Of course there is the problem of repeat purchases not being an option . Repeat purchases are a great means of maintaining a healthy bottom line and this business , because of the nature of the product line that it is selling does not have access to this means . However there is a constant influx of new students yearly . Therefore , the target market is being constantly renewed in terms of new consumers entering the segment that the business is targeting . In fact the business is going for full market coverage in its marketing strategy because it is targeting all the university students regardless of the department belonging to . And all these departments...