TV is Not Good For Kids: Mothering`s Arguement against Newsweek

Detrimental effects of T .V . viewing on Kids : Countering Newsweek 's view

The article to be analysed is written by Peggy O 'Mara which appeared in the 116th issue of the online parenting magazine , Mothering . The article entitled , T .V . is not good for kids ' is the criticism of the views expressed in another article which appeared in the Newsweek magazine in the 11th of Nov . 2002 , with the title , T .V . is good for kid . The writer 's purpose in this article is to portray the ill effects of television watching on

kids . Through citing numerous examples and authentic research reports , the author lucidly drives home the negative impacts of watching television among kids . This article is meant for parents of young kids and particularly mothers who has the ability and power to influence their children 's habit through empowered decision . The writer wants to establish a strong argument against T .V viewing by the tender age group through background research and credible statistical and survey data on derogatory effect of T .V . viewing touching on a number of important issues

The author first builds a strong case against the article appeared in the Newsweek by stating that no proper background research is carried out to corroborate the views expressed . The author feels that the view of the Newsweek article is coloured by the doubtful association of the magazine with a number of television stations in the U .S . O 'Mara weaves the case against Newsweek magazine bit by bit , to appeal to the conscience of the readers and fluidly goes from one to the next and clearly able to establish through examples that the article which appeared in the Newsweek is pre conceived and pre-determined to cater to the business interest of the group . The case against the Newsweek is made stronger when O 'Mara mentioned that the primary expert whose views are cited in the Newsweek article is after all a paid consultant to the industry

While addressing the parents , O 'Mara first takes into account the impact of T .V . viewing on toddlers under two years of age groups . How TV can affect the emotional and mental development of toddlers is expressed not as her viewpoint but as the recommendations made by the American Academy of Paediatrics , which gives further credit to her argument . The critical need of kid 's interaction with parents and caregivers for the development of social , emotional and cognitive skills and how it can be obstructed through television viewing is explained to the audience group by citing AAP recommendation . Since audience is always influenced by expert 's recommendations , citing reliable sources and comments from experts on the subject enhances the writer 's credibility on the analysed

Since the audience is parents or mother of toddlers , the author 's attitude towards advertising in the television and its negative impact on children is expected to be well taken by the audience . Stating that Advertising is the bigger culprit ' the author goes on...