WHEN TO TRUST YOUR GUT

When to Trust Your Gut

Introduction

At a grocery store , a lady in her early twenties is trying to look for something to eat , while doing so she realized that what she really wanted was not available at the store . At that point she realized if only she could open up a store where individuals like her could satisfy their cravings without the hassle of going places and the frustration of not finding it . After a year , she was able to open up a store of her own not only did she

satisfy her cravings , but she was also able to make money out of it as well . Along the way , her gut guided by her objective led her to create an idea and risk to go for it . In the corporate world , the same notion of trusting one 's gut is essential especially in the midst of globalization and intensified competition Ideas are created in certain environments and in at most uncertain situations . When it does come , we ought to know if that gut is rational enough to pursue or just a fly-by not worth the risk

Analysis and Recommendation

The case practically illustrates that one does not have to rally on ideas in to get that the company wants ADDIN EN .CITE HayashiAlden M HayashiWhen To Trust Your GutHarvard Business ReviewHarvard Business Review2001 (Hayashi , 2001 . Corporate objectives ought to be the first one settled . Whether the company wants to maximize profits while keeping production costs low or think of new ideas to keep itself at par with competition , the company objectives should still be the top priority ADDIN EN .CITE HayashiAlden M HayashiWhen To Trust Your GutHarvard Business ReviewHarvard Business Review2001 (Hayashi , 2001 . Objectives should be flexible enough to adapt into varying corporate environments especially if the company is having operations on a global scale ADDIN EN .CITE KotlerKotler PhilipPrinciples of marketingxxiii , 598 br

.3rdMarketing .Marketing Management2006Frenchs Forest , N .S .W .Prentice HallMain Reading Room (Australian Collection ) 658 .8 P957-3 Main Reading Room (Australian Collection ) 658 .8 P957-3 (Kotler , 2006 . Intuition plays in corporate decisions not only as a vision of what the top management wants to achieve based on their objectives , it also has to be a realistic or a feasible gut that should the firm decide to go for it , results could be worth the make or break

Experience-wise , office environments should be conducive enough for thinkers to literally think but this does not necessarily mean that the thinking space is limited within the four walls of the office ADDIN EN .CITE Snir2007116Snir , Sharon G .The 12 levels of being book onexvii , 222 br

.Spiritual formation .Self .Consciousness .Personality .Thought and thinking .Emotions .Intuition .2007Camperdown N .S .W .Shekhina Books33 (pbk )Main Reading Room (Australian Collection ) 126 S672 (Snir , 2007 Top management personnel could also think of something to gut about while taking a coffee break , driving their kids to school , or while watching the credits of a daily soap . Ideas could be anywhere it...