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Paper Topic:

TOPSHOP store

Topshop

Subject : Client name

University

Pages : 11

Format : Harvard

This is a detailed report on the current situation of the company as well as its future plans of expansion in Bangkok

Introduction

A company that 's does business domestically and internationally runs on strong values and foundations . Whenever the thought comes up , of opening up a franchise in a new location , it becomes mandatory for research to be done . The research intensifies when the franchise is supposed to be open in a new country . The following report will

give an in depth analysis of the popular clothing retail company Topshop ' as it would assess the company and shed light on where the corporation stands now . The report would also indicate the marketing possibilities of the company of opening up its franchise in Thailand based on assertive theories and research . This would help assimilate about the company 's future motive of continuous prosperity

Company Pro

Topshop is one of the leading retail clothing and apparel store for men and women in the world . It success and attribution in UK is very high Topshop is an apparel retail group of Arcadia owned by Sir Philip Green Topshop operates more than 300 stores in United Kingdom itself and boast of more than 50 outlets in other countries . Its 90 ,000 square foot store in London at Oxford circus is an iconic store on its own . The organization has a website from which it takes thousands of s every day

`Topshop is the fashion destination on the British high street . Selling an average of 30 pairs of knickers a minute , 6 ,000 pairs of jeans a day and 35 ,000 pairs of shoes every week , it 's an unrivalled , iconic brand Blending cutting edge style with purse-friendly prices , Topshop attracts women from their teens to the 40s searching for a weekly fashion fix (Topshop

Company Mission

`Our core values relating to any of our activities are integrity dialogue , transparency , excellence and innovation (Topshop

Company Portfolio

Topshop has the best ranged street clothing Great Britain . It has a varied collection of tops , dresses , shoes , knitwear , outerwear , skirt trousers , accessories , jewellery , lingerie , nightwear and many on hand latest dresses by the famous designers

Financial performance and management

The company after being launched had always done substantial business by the early 1990 's there was a major dip business . The Topshop was addressed with names and was reckoned to fail . Jane Shepherdson joined the company at a basic level and with hardwork and talent she climbed up the ladder of success ultimately becoming a brand director in the year 1999 . Under her guidance and arc , the company blossomed and started having a massive turnover of ?500million of the entire Topshop outlets Currently Jane Shepherdson has resigned form the post and Kate Moss is now responsible for running the creative designing part The above graph represents an estimated dip in sales of Topshop from the year 2005 to 2007 .The above figures is in Pounds and represent in...

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