TESCO Marketing Research

Name

Instructor 's name

Course title

Date

Tesco PLC : How a Company Surpassed All Expectations

Introduction

Tesco proudly declares they are UK 's leading retailers . As the company is growing to be one of the largest food retailers in the world , Tesco operates 3 ,263 stores through multiple store formats , including Extra Superstore , Metro , Express and hypermarkets . The group operates in the UK , other European countries and Asia . Its stores stock roughly 40 ,000 food products . In addition , the group also sells nonfood items including electrical goods , home

entertainment , clothing , health and beauty stationery , kitchen utensils , soft furnishings and seasonal goods such as barbecues and garden furniture in the summer . The group also markets products under its own labels at three levels : value , normal and finest Indeed , Tesco has made a long way that Tesco 's retail dominance can 't be denied ?1 in every ?8 spent on retail in the UK is spent at Tesco (Phillips , January 2007

Founded by Jack Cohen in 1919 , Tesco was born when Cohen first sold groceries in the East end of London . The brand name of Tesco first appeared on packets of tea in the 1920s . The Tesco name came from the initials of TE Stockwell , who was a partner in the firm of tea suppliers , and CO from Jack Cohen 's surname . However , the first Tesco store was opened in 1929 in Burnt Oak , Edgeware in the UK . Following the success of self service stores in the US , the group opened its first self service supermarket in Maldon in 1956 . The business expanded from stores to supermarkets , and by the early 1960s , Tesco had become a familiar household name , selling household goods and clothing . The group established its gasoline station services in 1974 . By 1979 , the group 's annual turnover had reached ?1 billion for the first time . Throughout the 1990s , Tesco continued its international expansion . In response to a growing Eastern European market , Tesco opened stores in Poland , Hungary Slovakia and the Czech Republic . During the same period , Tesco also ventured into Taiwan , Thailand and South Korea . The group launched its website in 2000 . Tesco announced in 2001 that it formed a strategic relationship with American supermarket Safeway , to take the tesco .com home shopping model to the US . In the same year , Tesco entered the Malaysian market . Also during this time , Tesco launched the Customer Champions ' in their stores and implemented a new labour scheduler for the purpose of improving service for customers ( History ' - Tesco Website , 10 March 2008 . In 2003 , Tesco entered Turkey and introduced the Tesco Home Phone . In 2004 , Tesco copped ground-breaking achievements as the first supermarket to introduce Glycaemic index (Gi ) labelling and their website Tesco .com became the first major British supermarket to enter music download market ( History ' - Tesco Website , 10 March 2008 . In 2006 , Tesco was named Online Retailer of the Year Grocer of the Year ' and Britain 's Favourite Supermarket ' by Grocer Gold Awards . In 2007 , Tesco proudly achieved annual profits...