IT Systems in the Communications Industry - Sales & Marketing

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IT Systems in Motorola

Executive Summary

Information Technology and Information System play a key and decisive role in marketing , sales and business promotion in contemporary corporate business structure . Companies who always hanker after the ultra modern means of IS remains at top position and those who lag behind , ultimately decline and has to abandon the competition . Motorola is also one of such organizations that survive and keep competing in day to day changing and innovative scenario

. Motorola has always keep amending , adding , and deleting certain specific features in its product according to the customers ' needs . This is why its holds second position after Nokia in the current cell phone industry around the globe as far as its sales and marketing is concerned . The basic concepts and architecture of the cell phone has reached the Paradigmatic Stage

Introduction

As more and more people use cell phones on a regular basis , companies are looking to add new features to the cell phone to both encourage customers of their competitors to become their customers and to encourage those holdouts who are not yet using a cell phone to give it a try . Motorola and its semiconductor are right on the forefront of these changes and innovations , but their competitors are not exactly standing still , and of course there are other factors to consider

One path that the industry , as a whole , is taking is integrating a more common implementation of Java on cell phones . As cell phones are becoming more and more PDA like , the ability to run Java applications is becoming more and more important . Currently , however , there is a large difference between the different manufacturers ' implementations (5 This makes it hard for application developers who try to write the Java applications for the phones . Now , manufacturers can now add hardware acceleration for the Java applications . This not only allows for greater standardization , but also allows the Java apps to run much more efficiently . Along with the hardware acceleration the Mobile Information Device Pro 2 .0 (MIDP ) has been released which will also encourage greater standardization . Motorola has unveiled three phones that utilize the new MIDP pro that they plan to ship by the end of the year 2004 (11 ) In addition Siemens Mobile Phones has plans in the works to release similar products as well as Nokia . Nokia has released a beta testing version of its Development Suite for lava , to encourage programmers to write applications for their phones . Neither Motorola nor Nokia have produced phones with the hardware acceleration , but all three say the plan to in the near future

There is one area in which some cell phone designers are making significant innovations that Motorola has yet to enter is EDGE networks EDGE , or Enhanced Data Rates for GSM Evolution networks "offer faster data rates than current Global System for Mobile Communications /General Packet Radio Service networks , but fall short of the data rates promised by the...