Swot analysis and segmentation on Organic Icecream

Running Head : SWOT analysis and segmentation on Organic Ice-cream

SWOT analysis and segmentation on Organic Ice-cream (Your name (Your school

SWOT analysis and segmentation on Organic Ice-cream

The production of the ice-cream in the Ottawa city would have a certain market share in regard to the population of the city that is around 800 ,000 . In this situation there is like problems to encounter in the market as well as benefits . To sum up this , SWOT analyses would be the best formula to follow

Strengths

In the manufacturing of ice cream

, there target market has already been established , small and medium supermarkets therefore reducing the competition

There is a large population in the city that would probable be potential buyers of the product

The target market is also quite large . The beverage market has been recording growth in the recent past and there are future prospects of growth . Therefore the target market is slowly expanding

Weakness

The target market is quiet large and there are fears the demand for the ice-cream may outdo the capacity can be produced to satisfy the demands of the market . It is still not clearly established the rate of growth of the product in the market but there are expectation that the product will record a high growth rate . This means that there will be a need to increase its production capacity in to match the rate of growth of the market

Banking on the success of the other beverages in the market may...